Destination Dr. Consulting

  • Strategies
  • Seminar at New Delhi, January 2014

Tips To Increase Hotel Sales

With the economy springing back to its golden days, many industries including the hospitality industry has seen positive signs of growth. According to statistics provided by Bureau of Labor Statistics, the industry reached its lowest point in 2008 and since then it has been growing at a steady rate. This means 425,000 more people are now serving the hospitality industry.

These steady growth rates make the hotel managers feel confident about the future prospects; however the magnitude of their profits will depend on how they leverage such opportunities. This means, the hotel managers have to offer proper hotel sales training to their employees and look for ways to increase the revenues.

The following tips for hotel sales will enable you to take up practices that will increase your revenues:

Use Call Centres to Serve Clients Better:

Each person is trained to serve a specific job. If you ask the front desk personnel to look after maintenance, he will be total failure. So to increase the sales, you got to have a dedicated sales team. Call centres can serve the purpose of strategically responding to each client and convert each inquiry into sales. They also offer intense sales training to trainees. So to increase the sales, use call centres to their highest potentials.

Customer Service is most Important:

Customer service is crucial for the hospitality industry. The interactions with the hotel staff greatly impact the overall experience, so make sure your main focus is on customer service. Provide appropriate hotel sales training to the hotel employees so that they can handle the customers better and work towards increasing the overall sales. Ask the employees to be courteous and polite and ask the customers about feedbacks about your service, so that you can use them to improve the quality of service.

Realistic Forecasting:

Realistic forecasting is essential to be able to use the existing resources properly and have a better plan for the future. It is good to be optimistic about your future, but avoid overdoing things. Being extremely optimistic will only result in excess drainage of money and mismanagement of staffs. Involve you sales team and take in account the actual numbers for a better forecast and plan future strategies accordingly.

Study the Hotel Systems in Depth:

Auditing the various systems that support your hotel business is very essential to identify the areas that need improvement. Hotels are highly dependent on the booking system. Modern day booking systems are completely computerized, which enables you to perform internal audits. You can check the booking numbers, trends and patterns and identify the problem areas. This also helps you to decide the rates in advance, to aid the early planners.

Even though the hospitality market is strong, the success depends on how you use the opportunities. The above mentioned tips for hotel sales and proper hotel sales training for your employees will ensure a bright future for your business in terms of hotel sales.