Social media is a very good platform for promotions. Any startups or even established ideas can be successfully channelized through social media. It will reach various strata of people and if your ad is sponsored you can even choose your type of audience. There is a vast population residing inside virtual world and they can be the target audience for your tourism marketing. If you have a tourism agency and wish to promote it on Facebook, Twitter, pinterest, instagram, Flickr, Google+ and others, all you have to do is to write clearly about the offers and services you provide. If you are paying for the ad then the media site does the rest. If not, you still can reach substantial amount of people if your page/community has number of followers.
The best reason to go for tourism marketing through social media is that you can post photographs to support your tour plan. If you have just organized a tour to Himalayas the pictures will tell the story if you post them online. Things go viral with few continuous mouse clicks and promotion and if your page is popular then you just might have made the best promotion for your company.
Tips on carrying successful tourism marketing on social media:
Good media content:
Make sure your posts don’t lack information. They must be well researched, no false/wrong facts and write about trendy topics. Using Google and social media are excellent ways to have that information dispersed to target audience with the keywords that is relevant to your industry. Look for that week’s or month’s user search history and the trending keywords. You can attract audience only by feeding them what they want.
Listen to your audience:
Try to spring up conversation with your audience if you want to know what they feel about your page. Feedback is important for two way communication. By ‘listen’ we mean that you should observe your audience and “put yourself in their shoes”. Then only you can know good and bad sides of your service.
Look at your analytics:
To know whether your social media strategy and tourism training is working or not you have to take a look at analytics. Number of shares, likes, comments; number of people reached, daily target all will tell you your company’s growth.
Know what your competitor is doing:
Check regularly about your competitor’s move. Everyone wants to be a step ahead of their rivals and that can be only done overpowering them with your sensible ads and promotion.